Dynamics of Web 2.0 over internet made things far easier for designers to design smart and effective landing pages that grasp user intention in first eye-shot. Landing pages architecture not seems not a big deal whereas transforming key points into the smart action in pay per click, social media and search engine optimization campaign make more efficient an cost effective. Few of basic landing pages design elements are as follows.

1) First Impression is Last Impression
You have come across to this phrase number of times, in Internet marketing it makes a lot of sense. If your landing pages got some power in its user interface including vibrant colors, high quality images and professional design it definately decreases the bounce rate and improves landing user consistency on the page.

2) Content as Authority
Content as Authority means establishing a healthy communication between user and a landing page. People more often loves to read content before doing any step, this content may be of shorter words, eye-catchy action verbs and testimonials. Bottom line of content delivers a concrete exchange of authority and reliability of targeted product or service which also helps visitors to know more about its features in descriptive way.

3) Crystal Clear Call to Action
You can assume Call to Action “CTA” as heart of your landing page without CTA no productive conversion is possible. Many designers much argue on the point of CTA and rates quite low when optimizing the landing page however call to action button feasibility should be designed carefully so that desired action is easy performed by user. Placing a CTA button right on adequate position may increase/decrease its efficiency and its design and placement means a lot to a landing page. It is highly recommended to transform CTA in clean an crystal environment with unique colors and fonts style.

4) Think Like a Dumb!
It is best practice of designing internet marketing user interface because this theory not only helps to guage the profiency of landing visitor it also illustrates perfect example of thinking like a customer. Anotomy of landing page is must be highly focused to determine the core needs and delivering those needs into easy actions as possible. So, thinking like a dumb can help you to design pages free from white-spaces, pathetic navigation and irrelevant cluster.

5) Never assume Work Done
Efficiency of landing pages is variable which takes time and money to measure results from a campaign. Evaluating pages with a theme of enhancing its usability and efficiency for user is your ideal goal for same reason most of marketers prefer A/B testing method to track conversion goals through multiple testing of pages in different mediums. Google Analytics, MouseFlow and Crazy Egg are cost-effective available soultions that could help internet marketers to justify strength of landing pages time to time.

Conclusion!
a) Dont jumble content, images and videos in one container make it clear and smart
b) Dont copy competitors, get inspirations and transcript inspiration to actions for high rewards
c) Make your landing page message loud and clear
d) Measure and control your results with multiple page A/B testing for gradual improvements.

Performing an estimated keyword research using appropriate tool may help you to discover lots of new ideas about the nice or targeted keyword however its significant selection towards the possible outcome is the real big question. In a bunch of 10-20 keywords all of them may not be profitable when targeting them via Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Networking in that chunk only 3-5 maximum keywords lead the project.
Evaluating the keywords search on large scale the number of searches of particular key term matters a lot with nature of its effectiveness. Keywords Efficiency and Effectiveness both propels together in driving quality traffic of websites. So lets discuss few notable myths of keywords research.

Massive Number of Searches
Newbies loves to target search terms with high number of searches and strictly target those terms in overall strategy to get number in any form of marketing either SEO or SEM. Mostly keywords with generic characteristic like “vintage cars” “sports bikes” and “fashion handbags” involves big amount of money, time and energy to reach that mark so it is better to consider them in middle part of your on-going plan. Leaving them on early stage never means vanishing them still you can find various effective combinations.

Keywords Nature
In many cases marketers deliberately omit the nature of keywords all they look is number of keywords and their searching strength. No matter how much useful for search optimization or pay per click, whereas keywords discovery and its optimization requires extensive background information about product, services and business purpose.

cars
car games
car wallpapers
user cars
cheap cars
cars suppliers

In this array of 6 terms you can clearly notice the visible difference of their nature suppose a car dealer won’t be interested to target keywords which are irrelevant to business he will be more interested in optimizing keywords best use business perspective. It is highly recommended by search consultants worldwide to be persistent in search terms nature.

One Time Job Consideration
It is very easy to say the keywords which we selected for websites don’t have enough potential so the project is failed and there is no chance of prevailing them in future. Keyword research comes under the part of continual planning and evaluating the results the more you dig in more you can explore the results it doesn’t mean changing keywords usage after every short intervals the global marketers loves experimenting when it comes to discover new horizons in a nut shell of heavy search competitors your website or campaign may not grab instant attention it consumes time. Evaluating the keywords response on real time help web marketing experts to examine best keywords and improve them gradually through various methods.
These three are most obvious myths seen in every failure of website optimization, copywriting,  pay per click and search engine marketing campaigns. Acceptance of any one myth leads you to establish extravagant results.

Google recently jumped in Social sphere by launching Google+ discontinued the long time social search deal with Twitter by announcing Plus will replace the feature however Bing tap the valuable opportunity confirmed a enormous deal with Twitter for displaying tweets on Bing Search Engine. Social media community strongly acknowledges the beta testing of Bing Social platform because after a delay of a month the external views of Twitter tweets have been axed into big numbers because of its service suspension from Google. Twitter by far now enjoying biggest market share and rapid growth in active micro blogging industry since the arrival of Google+ is expected to oppose Twitter through Plus crafty innovations. The million dollars sounds as a fresh breezy wind in social media because the expiry of Google and Twitter messed global users to remain updated in latest news, situation and information. Topsy a third party social tweets search engine enjoyed splendid time of rendering Twitter real time tweets in absence of any pioneer search.

Being engaged in search engine optimization for 5 years realized the basic flaws which SEO is unable to meet the requirements for webmasters. Suppose a company owns a brand also have sufficient amount of investment will likely to invest and gain strong market share in no time however working with search engine pattern may induce pathetic 3-4 months hard work and detailed strategy to discover new insights. Pay Per Click Marketing a subset of Search Engine Marketing equips fair amount of conversation ratio, visitors segmentation and enough flexibility to advertiser to measure efforts accordingly.

Google Adwords PPC success is merely dependent on following elements.

1.  Keywords
2.  Number of Clicks
3.  Impressions
4.  Quality Score
5.  Max CPC

These elements work as a strategic combination in PPC to measure the success of any campaign. Omission of each element can reflect the output of campaign because the formation of pay per click marketing is highly restricted to available budget, with its unavailability you can not execute the campaign so these combination should be evaluated very closely. Google Adwords is a complete package of marketing mix where as advertiser you should keep testing new set of keywords, ad copies, competitor strategy and demographics. The point of conversion is set through wide range of keyword set featuring specific landing pages for its conversion.

Google Adwords feature variety of ad units in which text ads displayed on search results are called Search network and text,images and video based advertisement shown in Google Partner websites and Adsense related websites are called Display network. Though the use of both medium is used systematically according to targets suppose acquiring high amount relevant traffic from different regions of world search network integrates solid platform in maintaining the high relevancy of targeted users. If you are looking for branding an image in the market or marketing any product or service at mass level therefore Display network functions effectively in producing immaculate results from search partner websites. It is not to forget that formulation of Adwords in marketing strategy is not all about messing up long tail or top performing keywords in a bulk, it requires a perfect mix of key elements like Keywords, Search Competency, Impressions, Quality Score and Maximum CPC for prevailing better outcomes.

The tool originally launched in late 2005 is all set to expire its original version as well as its API. Hemant Minocha, Product Manager concluded in a statement published Yahoo! Search Blog that upcoming innovation of Bing Webmaster Tools will make it link data analysis far better than Site Explorer and still Bing Development is actively looking to give enhanced webmaster friendly tool interface.

Yahoo! Site Explorer API will discontinue its service from September 15 however the online based version will be available till end of this year. So its a big sad back for Professional SEO’s to analyze website link data status both by backlinks and internal links. It seems like Yahoo! is heavily approaching a step ahead in decorating Bing Webmaster Tools as powerful search tools with great addons.

Google Plus explored new insights of social media by offering numerous opportunities for social media addicts like Google Hangout keeps you connected with 10 people at a time through video conferencing and live chats.

Google + is fully integrated with enormous features that are ideal requirements of upcoming social networks. It is much expected to foresee new social media war between Google + and Facebook although it is very hard to compete with Facebook but Google itself dominates very large share of internet worldwide users. We can surely predict Google Plus+ gigantic innovation in powerful web technology that could ruin heights of social media users on Facebook and Twitter to new levels.

Still there is lots of buzz going around the world which consists of

What factors made my website to fall below in this Google Panda Update?

Why my rankings are dropped? Although my website is old and have genuine content

Can i ever regain lost position in current scenario which deflated website ranking existence ?

These three and other questions are mostly found on various Internet Marketing and Webmaster Forums however the answer of these cross ended questions remain quite simple since Panda Update have efficiently segmented list of websites in several sections where most viewing, less viewing, high bouncing rates pages are monitored on random basis with respect to numerous factors like indexed content quality for user relevancy, list of opposed one-way backlinks, total number of inbound links, website speed and content formation according to user frame of mind.

Google Panda Update have increased the smart relevancy factors for its searching visitors because Matt Cutts illustrated most of the times that Google is interested to reshape best things for landing visitors. To maintain that accuracy of user frame knowledge now website audits should me strictly made by knowing real visitor behaviors and accustoms because Google wont rank  anymore for those number of websites which may include Machine based SEO tricks, ripped content, cloaking techniques and others. Panda effected websites can find some fruitful position in future if customized website audits are done precisely over customer driven approach not for search engine ranking approach. Unaffected websites which bounced up in rankings features great quality of updated content, natural links, social media composition and user friendly website structure.

• There is no specific time duration or limits of freelance work because you are only allowed to work, work and work for the assigned targets.
• A Freelancer can not enjoy pleasant moments, events and festivals of life because its work never stop it demands to work on and on.
• A Freelance work usually not measured through any sort certification of achievement or experience this lacks professional to assure individual credibility over leading organizations.
• Your success Starts and Ends up with Money which means more you work better you paid similarly less you work reduced payments will be done so payments in freelancing is thoroughly variable.
• The life of freelancer is also not covered through appropriate health and life insurance.
• A Freelancer can not enjoy yearly bonus, paid leaves or something extra utility from clients.

Beside these major consequences freelancing is still considered top notch job alternative for the professionals who wanted to make six figure income from internet. Ultimate flow of lucrative money attracts many of existing working people to start a career in freelancing unfortunately due to major consequences faced in the trembling career of freelancing. A freelancer life ends up with lots of money for which he or she consumes lots of attentions, energy and strong commitments.

It is good practice to integrate ads unit within content so it stimulates rich content relevancy in display ad units. Once if you have generated adsense ad unit so you can login

WordPress Admin –> Appearance –> Editor –>

In editor if you have assigned the same template so it will show template files straight if have not done so you can select by choosing theme name from top right of theme menu. After theme selection time now to move on editing single_post.php this file holds codes for displaying inside entry of wordpress posts.

Now locate <div class=”entry”>
Paste this afterwards<div style=”float:right;”>
< Your Adsense Code >
</div>

Once pasting Adsense code inside inline div tags your ads will start to display in posts. If you wish to do similar action in pages so you can go through page.php and repeat the same process. If you find any problem in adjusting the location of ads unit so you may also introduce few inline tags within float this would go like this

<div style=”display:block;float:right;margin: 5px 5px 5px 5px;”>
Addition of margin shows an adjustment by top, right, bottom and left with 5px respectively.