Google PageRank the most favorite search engine website metric to gauge the strength of websites has recently updated by Google Inc on 21^st January 2011. The pioneer search engine Google last updated PR on April 2010 then some minor updates followed throughout the year, beside the minor updates there was a lot of buzz spreading around SEO and Internet Marketing communities that Google vanished the concept of PR and wont update anymore. For the first time in last 4-5 years of search engine history Google took more than 8-9 months to update the new listings of PR for the websites.

The latest update on third week of January brought back smile glimpses back for the people associated in Internet Market which regained the website potential further in positive and negative numbers. The websites that lost PR in this update mostly followed the concept of PR suspension and haven’t worked further to acknowledge more one-way backlinks for websites. Finally we SEO Professionals can fancy the chances of building more backlinks and spreading quality content among different websites for next PR Update scheduled anytime.