Trends of Internet marketing never remains the same, the marketing medium changes very soon after success of every innovation. Search engine optimization already buzzed around the people which always expects much from organic search engines whereas Google the biggest search engine introduced pay per click marketing Google Adwords in early days of Internet. Initially the concept of sponsored results unable to capture mighty interest of searching people after perceiving heavy dominance of Google search engine in 2004 and onwards the formulation of Adwords shown great potential in reaching thousands of visitors in no time.

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